Your classified site will never attract customers, if it is not social, local and mobile. Every business is going social, local and mobile and your classifieds must follow, if you do not want to lose your customers. As your classifieds kicks in to this competitive world to reach atop you must be well aware of your approach. You are new and there are big giants with deep pockets competing with you around the globe. This is where the three strategies - social, local and mobile fit in. They give you exposure, clients and profit - all for a small budget easily.
Your classified must be social. This is the best approach to let your customers know about your venture. Facebook, Twitter, Pinterest, Google+, Linkedin are some of the social media you should not miss. Facebook is the number one social marketing tool with 552 million daily active users followed by Twitter with over 69 million users. Not to forget, 74% brand marketers saw an increase in website traffic with the investment of 6 hours per week in social media campaigns. Less time, less effort and large number of audience is what you need and social media is the best option. If other businesses are benefiting from it then, why are you not following the trend?
Next thing, localize and mobilize your classifieds. People often tend to check their mobile phones and tablets to search what they want in their locality. This is why your classifieds must be localized and mobilized. The big giants, I mentioned above have enough money and have businesses set in every nook of the globe. Competing with them is quite difficult and requires lots of effort. The only way you can wrestle the customers from these big giants is by localizing. Set your classified to be available for a locality, with things available in their locality, in their currency and most importantly in their language. Engage your customers through discounts and offers in their local festivals increase their interest with interesting news and ads placed of their locality. After all, facilitating localization to your classified is always easier and cheaper.